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September 22nd

What is Secondary Packaging and why is it so important ?

What is secondary packaging
When most people think of packaging, the first thing that comes to mind is the product's primary packaging. This is the container that holds the product itself. However, another type of packaging is often overlooked : secondary packaging.
Secondary packaging is the wrapping or material that surrounds the primary package. It can be made from a variety of materials, including cardboard, plastic, and metal. In this article, we will discuss what secondary packaging is and what type of equipment is used for it !

What is Secondary Packaging ?

Secondary packaging is a term used in the packaging industry to describe the materials used to protect and/or transport finished consumer goods. It is often referred to as point-of-purchase packaging because it is the type of packaging that is most visible to consumers when they are making purchasing decisions. Secondary packaging can be made from a variety of materials, including paper, cardboard, plastic, metal, and glass.

The choice of material depends on a number of factors, including the type of product being packaged, the desired shelf life, and the preferred aesthetic. In many cases, secondary packaging is designed to be reused or recycled. For example, many cereal boxes are made from recycled cardboard. Ultimately, secondary packaging aims to package products securely and efficiently while providing an attractive presentation that will entice customers to purchase.

Secondary Packaging Equipment

Secondary packaging equipment is used in many industries to package products for retail sales. Common examples of secondary packaging equipment include blister packs, clamshells, and tray sealers. Blister packs are made by sealing a product between two layers of plastic with heat and pressure. Clamshells are made by injection molding two halves of a plastic shell around a product. Tray sealers are used to seal lids onto trays of product. In addition to these common types of secondary packaging equipment, many specialized machines are designed for specific products or industries.

For example, there are machines that are specifically designed to package fragile products, such as eggs or electronic components. Some machines can package products of different shapes and sizes into a single unit, such as a display box. By using the right type of secondary packaging equipment, businesses can protect their products and ensure that they are properly displayed and marketed to consumers.

While primary packaging is important for protecting and presenting products, secondary packaging is essential for ensuring that products reach consumers in the best possible condition. By understanding what secondary packaging is and what type of equipment is used, businesses can ensure that their products are properly protected and packaged for retail sales.

Here at Enoline Solutions, we have an automatic solution to every packaging type you need, you will find at the end of this article various examples of secondary packaging we can achieve and the corresponding automatic case packing machine such as a wrap around case packing machine, a shrink wrapper, a side loader perfect for variety packaging and more.

Enhance Your Product Visibility

One of the main advantages of using secondary packaging is that it can help improve your product's visibility. This is especially important if you are selling your product in a brick-and-mortar store. When customers are browsing the shelves, they are more likely to notice products that are attractively packaged. If your product is not properly packaged, it could get lost in the sea of other products on the shelves.

In addition to improving product visibility, secondary packaging can also help to improve brand recognition. Using consistent packaging for all your products, you can create a cohesive brand identity that customers will remember.

Many different types of equipment can be used for secondary packaging. The type of equipment that you use will depend on the type of product that you are packaging, the desired shelf life, and the preferred aesthetic. By understanding what secondary packaging is and what type of equipment is used for it, businesses can ensure that their products are properly protected and packaged for retail sales.

If you are looking for a way to improve your product's visibility, consider using secondary packaging. Using the right equipment, you can create an attractive package that will help your product stand out from the competition.

Choosing the Right Type of Packaging

Many packaging types are available on the market today, and it can be difficult to determine which type is right for your product. When choosing packaging, it is important to consider the package's material, size, and shape. You will also need to decide whether you need a single-use or reusable package. The following tips will help you choose the right type of packaging for your product.


The material you choose for your packaging should be durable and strong enough to protect your product. If you are packaging food items, you will need to make sure that the packaging is food-safe. You may also want to consider using biodegradable or recyclable materials.

Here are some examples of final products material we offer :

Cardboard wrap around trays and high trays, plastic shrinking film, combined plastic film and cardboard, carboard boxes side loaded


The size of your packaging should be appropriate for the size of your product. You will need to use a larger package to sell a large item. Also, you can use a smaller package if you are selling a small item. You should also make sure that there is enough space inside the package for your product. One of the advantages of our wrap around cardboard packing machine is that thepackage will fit your product exactly, for a higher quality result and less possible damages during transportation.


The shape of your package should be conducive to the storage and transportation of your product. You will need to use a round package to sell a round object. If you are selling a flat object, you can use a flat package. You should also make sure that the package is easy to open and close.

Single-Use Or Reusable

You will need to decide whether you want to use a single-use or reusable package. You will need to use a single-use package to sell a perishable product. If you are selling a non-perishable product, you can use a reusable package. You should also consider whether you want your packaging to be recyclable or biodegradable.

There are many factors to consider when choosing the right type of packaging for your product. By choosing the right packaging, you can ensure that your product is properly protected and packaged for retail sales. Our cardboard packing solutions such as our wrap around packing machine or our side loading variety packaging machine allow you to use recyclable cardboard.


Branding secondary packaging can be a great way to set your company apart from competitors. For instance, if you're selling an item in high demand, like food or clothes, it may not make sense financially speaking, but if there is one thing people will spend their money on is accessory items ! This works well because these types of products often come with low costs associated; they just need some branding effort put into them before being marketable enough without any additional cost.

Making a good first impression on your customers is important because it can lead to valuable repeat business. Whether you promote the company as green, fast, or professional, packaging has an impactful role in reinforcing this positive message and will likely be something most people pay attention too ! If considering private branding for interior/exterior graphics, look into what suppliers offer and examples from previous clients who used their services before getting started since they'll probably have better expertise than anyone else locally.

Moreover, secondary packaging can be created in the same facility where primary boxes are made. This allows for a streamlined production and package process, saving time, labor costs, etc., making it an even more efficient way of shipping your products! From initial product packing right down to when they arrive at their destination, your items will be well taken care of.

So, to recap- what is secondary packaging ? It's an efficient way of shipping your products that also makes a good first impression on your customers ! And it can be easily branded to help set your company apart from the competition.

Do you use secondary packaging for your products ? You don’t know which type would be best for you ? Leave it to us ! Here at Enoline, we have more than 30 years of experience as secondary packaging automatic line integrators !

Please do not hesitate to contact us, we are here to establish with you, free of charge, a precise quotation adapted to your needs.

Contact us to know which solution would be the best for you with a free of charge quotation